Archive for:

July, 2007

Médiamétrie experiments with Quividi a new measurement of impact and audience for TVs in retail and waiting places

Relying on its strong expertise in audiovisual and interactive medias audience measurement, Médiamétrie announces it is experimenting an impact and exposition measurement for the new Digital Signage media. Digital Signage consists of networks of TV sets installed within commercial and waiting areas, that display dedicated editorial content related to these […]