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November, 2010

Scientifically Measuring Brand Performance at the Point of Sale: a New European Leadership

Quividi and Dialogica recently signed a co-operation agreement that, for the first time, will allow brands to measure scientifically and in a focused way the effectiveness of their marketing strategies at the point of sale. Quividi, a French company, is the world leader in automated out-of-home audience measurement; Dialogica is […]