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December, 2012

Just how precise is quividi’s gender classification?

A test was performed in Aug 2012 by McGladrey, an independent research company in the USA to evaluate the accuracy of Quividi’s classification algorithms. Viewers saw a short video clip and at the end of that clip the system ‘read’ them and showed a male video clip to males and […]

An innovative use of Quividi in TV media research

While the Quividi solution is mainly used for audience measurement and retail metrics in out-of-home places, there are some customers making innovative uses of our solution that is worth knowing about. Even more so when such research project received the prestigious Grand Prix at The 2012 Media Research Group (MRG) […]