2014 - Page 2 of 2

Quividi demonstrates Shopper Analytics Experience at MPV Paris

July 4, 2018April 10, 2014

Quividi teams up with Amoobi and Digital-One to demonstrate Shopper Analytics at Marketing Point de Vente for Luxury & Beauty, Banks, Showrooms & Dealerships (Telecoms/Automotive…) and CPG companies.

From April 1-3, Quividi exhibited at the MPV Retail Show in Paris with partners Amoobi and Digital One.

MPV is the event for retail marketing professionals and is organized every year in Paris by Reed Expositions on behalf of POPAI France. This business event brings together all the professions involved in analyzing, triggering and facilitating the act of buying for the shopper, with more than 15,000 visitors for the 258 exhibitors. For 31 years, MPV has identified market trends and moved with the evolution of large companies.

With the evolution of online and mobile commerce, brands and retailers are working on reinventing the store of the future: during that process they need to validate if a given physical layout works well with their client, as well as to what promotional strategy works (what is the optimum content strategy whether in Digital Signage, POP, window dressing etc.)

Quividi demonstrated during the event the capabilities of its VidiReports and VidiGates technologies in order to provide an accurate count of visitors at various points inside the stores, the demographic targets as well as the attention towards specific points of interest, whether a screen, POP material, a shelf, or windows. Combined with data gathered from other sensors such as Amoobi’s, this information remains completely anonymous and no personal data is ever recorded, yet provides a new level of intelligence onto how consumers flow in the store, how they shop, what they pay attention to, and on the efficiency of a new layout or a given promotional strategy . Those numbers can be correlated with sales number to provide unique insights on the attractiveness, the effectiveness, the customer loyalty at the point of Sales and allow a fine understanding on what can be done to improve the shopper’s experience and optimize the store operations.

BroadSign International, LLC Integrates with Quividi’s Automated Audience Measurement System

July 4, 2018March 31, 2014

The leading provider of digital signage solutions teams with Quividi to deliver enhanced audience information to network operators.

MONTREAL, CANADA. Mar.31, 2014. BroadSign International, LLC has announced that an upcoming upgrade to its cloud-based digital signage software, BroadSign X 10.3, includes integration with Quividi’s audience measurement platform. Quividi is the most deployed measurement solution in the digital signage market and is a fitting addition to BroadSign’s standardized platform that powers over 200 digital signage networks.

The BroadSign X 10.3 software upgrade was disclosed at BroadSign’s Second Annual Client Summit held in Las Vegas on February 11, 2014. The integration with Quividi will allow for the collection of audience counts and the inclusion of these impressions into proof of play reports. It will also permit the triggering of content based on gender, meaning that ad copy will react and adapt to the demographics of the audience viewing a screen in real time.

“Quividi’s camera-based audience measurement system aims to render point-of-sale and out-of-home marketing strategies as accurate and accountable as their digital counterparts,” said Olivier Duizabo, Co-founder and CEO at Quividi. “Integrating with BroadSign’s platform and having the potential to run on its vast aggregate of digital place-based networks will assist in attaining this goal.”

Already making use of the Quividi features available through BroadSign’s upgraded platform is Grandi Stazioni S.p.A. The conversion of Grandi Stazioni’s Italian transit network reaching 700 million people annually to BroadSign’s digital signage platform was publicized in January 2014. Grandi Stazioni has since activated the new audience measurement features and enrolled Dialogica, a Quividi partner, to build a complete set of traditional media metrics and innovative insight, including the calculation of net coverage, frequency and resulting GRP.

“BroadSign holds its services and products to very high standards and we expect those in our ecosystem to do the same,” said Daniel Parisien, Vice President of Marketing and Strategy at BroadSign. “Quividi’s audience measurement solution is an accurate and reliable addition to BroadSign’s platform, and we look forward to our partnership’s future progressions.”

Quividi’s platform delivers a rich set of data to understand how by-passers engage with a screen, such as the number of opportunities to see, number of real viewers, attention time and dwell time, broken down by gender and age class.

Those interested in obtaining further information about how Quividi audience measurement can be used in their networks are invited to submit a form to speak with a representative. If your network is not yet running on BroadSign’s platform, sign up for a free trial of BroadSign’s digital signage software.

About BroadSign

BroadSign International, LLC is the first global provider of cloud-based software for digital signage networks. Its platform was designed exclusively as a management system for media companies operating digital out-of-home and digital place-based media networks, giving them an unlimited capacity for growth without adding personnel. After over a decade in the industry, BroadSign’s latest incarnation, BroadSign X, has become a mature and reliable fit for all digital signage software needs and its Android-based smart player, BroadSign Xpress, has decreased the cost of deploying digital signage compared to PC-based hardware alternatives.

BroadSign’s constant growth, extensive network and dedication to predicting and responding to industry trends make its digital signage solutions a safe bet for the future of networks with even the most complex of requirements. For more information about BroadSign, visit http://broadsign.com.

About Quividi

Based in Paris, France, Quividi pioneered the anonymous face detection category in 2006 and is the world leader in Digital Out Of Home audience measurement, with customers in over 43 countries and more than 2.5 billion faces analyzed. For more information about Quividi, visit http://quividi.com.

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DigitasLBi Paris and Klepierre Launch Inspiration Corridor, a personalized digital shopping experience, powered by Quividi

July 4, 2018March 14, 2014

DigitasLBi Labs, the technological monitoring, consulting and prototyping division of DigitasLBi, designs models in order to develop the “Connected Commerce” offer of the agency. It seeks to demonstrate how technologies will enrich daily shopping and consumer experience in the future, thus supporting brands and retailers as they adapt to ever-changing consumer behaviours.

DigitasLBi Labs, the agency’s global, tech-inspired incubator, has partnered with Klépierre, a leading European real estate investment company, to launch the “Inspiration Corridor,” a digital prototype that personalizes the retail experience in shopping malls. Designed for Klépierre visitors, the technology provides customized product recommendations to consumers and tells them which stores to go to in order to purchase those items.

Inspiration Corridor by DigitasLBi Paris & Klepierre from DigitasLBi Paris on Vimeo.

This new prototype from DigitasLBi Labs is also part of the agency’s “Connected Commerce” offering, which explores how technology can enrich the everyday consumer shopping experience and works with brands and retailers to adapt to ever-changing consumer behaviors, and increase consumer loyalty and engagement.

Vincent Druguet, CMO /Connected Commerce Lead at DigitasLBi, said:

“We started from a strong insight: consumers rarely know every single shop in a mall, and are even less aware of their newest products. Right now, there’s a wealth of product information available to people through personalized search engines. Our idea was to offer people all this information in a fun and experimental way, using digital technology in shopping malls.”

“Just as individual retailers are developing their own brands, we’re focused on making a difference through the experience that we can offer consumers,” said Sandrine Quesnel, CMO of the Klépierre Group. “Our ambition is to keep the Klépierre Group on the cutting edge of technology and marketing by using innovative digital solutions to answer the latest demands in retail, and to create a truly interactive shopping experience.”

How it works: An infra-red Kinect camera analyzes individual visitors as they enter the “Inspiration Corridor” through body scanning technology. A device equipped with Quividi video analysis and PigData product recommendation scans the visitors and their outfits within 10 seconds and registers the collected data: their gender, age, and clothing style. This analysis generates a personalized “mood-board” of products to consumers upon their arrival. They can also take an item that they’ve already purchased at the mall, scan the bar code on it, and get recommendations for matching accessories: for instance , matching a new pair of shoes with a dress. This produces a selection from the Socloz-supplied database of products and catalogues of partner brands located in the mall .

Then, just like window-shopping, people can walk through the corridor and select their favourite products on the screens. Each chosen item affects the recommendation engine, made with PigData, and simultaneously updates the product selection. Thanks to Carlipa technology, the screens are updated with real-time content and can interact with customer movements. Upon leaving the Inspiration Corridor, customers can synchronize their product selection to the Klépierre mobile application using iBeacon technology. They can then locate all the pre-selected products within the shopping center. Ultimately, the “Inspiration Corridor” combines the best of what both digital and offline have to offer.

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Grandi Stazioni initiates a new era in DOOH accountability with Quividi and Dialogica

July 4, 2018February 25, 2014

Rome, February 25th 2014 – Grandi Stazioni SpA, company of the Italy Railways Group, is the first society in Italy (and one of the first companies in Europe) to deploy on its digital signage network a new technology providing audience analysis and measurement and metrics to evaluate the effectiveness of digital advertising campaigns.

Grandi Stazioni came to an agreement with Quividi, the leading firm in audience measurement and face detection systems, and Dialogica, the Italian society that developed the first to market suite providing a complete set of metrics to measure the effectiveness of DOOH networks. Thanks to their partnership, their innovative solution has been deployed on the main networks owned by Grandi Stazioni and is going to be extended to the whole network of digital signage installations, interactive screens, and Led walls. This will ensure the analytical measurement of the audience and the impact of the advertising campaigns on air in 14 Railway Stations in Italy.

The Grandi Stazioni network reaches 700 million people every year. The major traffic flown comes from Roma Termini, Milano Centrale, Torino Porta Nuova and Napoli Centrale.

“The system developed by Dialogica and Quividi, and adopted by Grandi Stazioni, takes DOOH into a new era: at last, it is possible to provide advertisers and media planners with all the metrics used and applied in traditional media, such as TV and radio. This is a genuine Italian innovation, developed thanks to the partnership between Grandi Stazioni, Dialogica, Quividi, and Impara, a spin off of the Italian National Research Council” declared Matteo Testori, Dialogica’s CEO.

“We are extremely pleased to see another major network deploy our solution on a wide scale”, adds Olivier Duizabo, Quividi’s CEO. “Being ‘Measured by Quividi’ is a pledge for our customers to deliver trusted metrics and demonstrate their accountability. This transparency is extremely positive for the DOOH ecosystem as a whole as it reinforces the confidence of advertisers in reliable audience numbers”.

About Dialogica

Since 1996 Dialogica develops models and metrics to gain insights in Marketing and Advertising. Currently, is the only company that owns the technology, know-how, models, metrics for measuring the effectiveness in real time of the DOOH, in store display, events. More info on www.dialogica.it

About Quividi

Quividi provides a real-time video analytics solution that helps media owners, retailers and brands finely count and qualify their audiences. Using the latest face and body detection technique and running on standard hardware, the Quividi solution delivers exhaustive metrics on viewers, opportunities to see, attention time and demographics, in a completely anonymous fashion and without ever recording any image or personal data.
Based in Paris, France, Quividi pioneered the anonymous face detection category in 2006 and is the world leader in Digital Out Of Home audience measurement, with customers across 43 countries and more than 2.5 billion faces analyzed. More info on www.quividi.com.

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Quividi introduces API to its award-winning VidiCenter online service

July 4, 2018January 30, 2014

Paris – Jan 30th 2013 – Quividi announces the availability of an API for its VidiCenter online service. With this API, developers are now able to securely access the audience and traffic data hosted by Quividi and display them into their own application.

The Quividi solution is the leading real-time audience measurement solution on the Digital Out Of Home market, offering rich metrics such as number of Viewers, number of Opportunities to See, Attention time and Dwell time, Gender and Age class. The solution can also deliver the number of Passages when used as a people counter. All of this data is entirely anonymous.

VidiCenter is Quividi’s hosted back-office suite, offering secured data collection, points of measure management, dashboard creations and automated reports. VidiCenter hosts today close to 3 billion records on viewers and by-passers from several hundred customers around the world.

“While the Quividi solution already offered several export and customization capabilities, there was until now no automated way for a third party application to tap into the hosted data and display it into an interface different from VidiCenter”, says Paolo Prandoni, Quividi’s CTO. “With that new API, developers will easily collect either the raw data that they are allowed to access, or the data points populating their dashboards, and still leverage the security and features of the VidiCenter platform”.

“We’ve heard the voice of our growing network of developer partners and are glad to be offering this acclaimed feature to them” adds Olivier Duizabo, Quividi’s CEO. “Along with the SDK provided as part of our VidiReports software and tailored to real-time applications, the API now provides a full set of interface options for our partners to build great applications upon”. Access to the API is subject to Quividi’s authorization and only available with the Pro and Expert licenses of the Quividi solution.

About Quividi

Quividi provides a real-time video analytics solution that helps media owners, retailers and brands finely count and qualify their audiences. Using the latest face and body detection technique and running on standard hardware, the Quividi solution delivers exhaustive metrics on viewers, opportunities to see, attention time and demographics, in a completely anonymous fashion and without ever recording any image or personal data.
Based in Paris, France, Quividi pioneered the anonymous face detection category in 2006 and is the world leader in Digital Out Of Home audience measurement, with customers over 43 countries and more than 2.5 billions faces analyzed. More info on www.quividi.com.

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