Digital Signage Audience Measurement

Unmeasured media are undervalued media

A screen with a built-in Quividi system
"We have tested most automated audience measurement solutions available on the market: Quividi simply offers the best technology in term of accuracy and robustness."
Valéry Rochard,
Cross Media Studies Director, Médiamétrie
 

Digital Signage (also known as Digital Out Of Home, or DOOH) is among the fastest growing media these days. This is hardly a surprise: marketers are enticed by the ability to finely define broadcasting strategies down to every single screen, by the ease with which content is updated and by and the proximity to the purchasing act.

Nonetheless, most digital signage networks still lack the solid audience metrics necessary to prove their impact to the whole value chain of stakeholders, from location to advertisers and agencies.

Quividi’s solution has been designed to address this very need. Running on the same architecture as the video player, VidiReports analyzes the video stream provided by a standard low-cost webcam or IP camera to offer a rich variety of audience metrics 24/7 on every measured screen: actionable data include the number of viewers, the Opportunities To See, attention and dwell time figures, as well as the audience's demographic distribution (gender and age group). These anonymous audience metrics are uploaded to VidiCenter, where they are aggregated into meaningful charts and tables; they can also be correlated with playlogs to deliver audience metrics by media – a level of precision never seen before!

Along with Quividi's customers all over the world, you too can use VidiCenter and VidiReports to:

  • Assess the true impact of your whole Digital Signage network, by site, by type of location… down to any single screen at any given time.
  • Analyze your audience year-long and discover trends in time and differences among demographic profiles
  • Provide solid data to your advertising prospects to demonstrate your reach
  • Provide a rich audience report to each of your advertisers at the end of their campaigns.

Take advantage of Quividi’s free trial offer to get your first screen measured in no time.