DPAA’s (formerly OVAB) guidelines remain as actual today as when they were released two years ago. In particular, the concept of AUA (Average Unit of Audience) remains the most comprehensive attempt to put forth a “new” currency for digital signage screens. Yet, adoption of the AUA as an indicator of performance has been slow and [...]

Quividi announces that its core metrics are consistent with the audience metrics guidelines proposed by OVAB. With no need to upgrade their configuration, Quividi’s customers can divulge their audience data according to these guidelines which represent an acclaimed step towards harmonization of audience measurement efforts for Digital Signage. A sample report is available for download. [...]