DOOH & Attention Economy


How OOH infrastructure is morphing to trigger more attention

The OOH infrastructure has been profoundly changing over the past few years. It has become obviously more digital – DOOH being the primary growth driver for the medium. But more importantly, it is also now becoming more hybrid. Today, an OOH poster – analogic or digital – tends to be […]

How DOOH will leverage the attention economy

Who captures the value in DOOH? This is a question that all market players have asked for years. The new developments in our industry, sparked by the convergence of DOOH with other digital media and devices, is bringing this issue into the limelight. At Quividi, we believe that more than […]