Adaptive Marketing

The Right Message to the Right Audience, in Real Time

The Internet has quickly gained a tremendous share of the advertising budgets thanks to its superiority in terms of precise targeting and accountability: online media sellers can deliver a measurable performance toward specific groups and bill campaign “per click”. Live face detection solutions can bring similar benefits to any organization communicating on Digital Out of Home media, while fully respecting viewers’ privacy and legislation.

A content strategy for a male audience

Quividi's VidiReports analyzes the video stream produced by a small sensor placed nearby a screen and reacts in as little as 1/10th of a second to produce a live description of the audience. This description includes the position and distance of all detected persons, their attention state (i.e., are their faces turned toward the sensor), as well as their gender. (Faithful to its privacy pledge, Quividi does not save any image or any uniquely identifiable data.)


A content strategy for a female audience

Third party applications can easily adapt their programming by listening to VidiReports’ communication protocol and setting their playlist strategies to put forth the right message to the right audience. Quividi and its partners already offer ready-to-use integration schemes with the leading digital signage software suites on the market.

Simultaneously, all audience data are uploaded to VidiCenter, where insightful charts and tables reveal the campaign’s performance with virtually no delay. 

With Quividi’s solution, marketers can:

  • display specific messages depending on the appearance of a certain demographic profile or a given viewer's behavior or position (e.g. pop up a specific message if a man is looking or if someone is standing at a given distance); players can also adapt based on a running average of the audience (e.g. play loop "C" if there are has been a majority of younger women over the last 5 minutes);
  • engage viewers in fun activities (e.g. get them to spin a virtual 3D object by just moving their head);
  • activate the sound only when customers are watching the screen to reduce employee fatigue;
  • quickly identify the best performing messages from a pool for a particular target group;
  • bill advertising campaigns by actual impression, and offer advertisers a guaranteed number of impression that fits their precise budget.

Other non-Digital Signage applications may include:

  • dispensing a fragrance depending on the position and profile of the shopper (see the specific case study);
  • adjusting the sound animation in a store according to the dominant shopper profile at any given moment.