AtLife has been operating screens in 150 locations on the Singapore island for the last two years, with their largest network consisting of 120 fast food restaurants. AtLife has always been at the cutting edge of interactive and measuring technologies and was thrilled to avail itself of Quividi's new automated audience measurement technology in cooperation with screen operator in cooperation with local integrator DGCT.
By placing small webcams on top of the screens in the most popular restaurants in the city and by embedding Quividi's VidiReports software onto its Digital Signage players, AtLife was able to finely analyze the behavior of patrons and to build a convincing business case to advertisers. No image and no personal data were recorded in the process, thereby respecting patrons' privacy.
"With an average audience of 970 viewers per day per screen and an average attention time of 18.5 seconds we are proving that our media is a very effective one" says Dale Mac Alister, AtLife's CEO. "The 120 screens in our network can altogether command a massive audience and, with such exceptionally high attention times, we give our advertisers the time to make their point."
Says Olivier Duizabo, Quividi's CEO: "We are very pleased to be working with AtLife on this major project. Our integrated platform has proven that it can reliably provide crucial data in real time at a competitive price and provide a lot of valuable insight. We are eager to take it to the next stage and help AtLife take advantage of the built-in interactivity and content targeting possibilities that our solution also natively offers".
Laurent Fabry, DGCT's General Manager, adds: "Quividi's technology is light and easy to deploy; it is an audience measurement solution for Out-Of-Home media which provides valuable information to the advertisement market. We can see a lot of potential for Quividi's technology in Asia, and we are pleased to be their first distributor in the region."