Médiamétrie, France's leading audience rating company, announces today that it has deployed its first measurement units in two golf courses that receive Golfy TV. The screens at the reception and in the club house are both equiped.
Golfy TV is the pionner golf-related TV channel in France; it has been broadcasting reports on golf courses, lessons and rules and advertising since 2007.
Some 10 golfs will further be selected to make up a representative panel, out of 70 golf courses in France, which receive Golfy TV.
Médiamétrie is relying again on Quividi's VidiReports and VidiCenter technology, which it has embedded in an offering called Screen Contact. Screen Contact was introduced in July 2007, and has already been deployed by Mediametrie in several projects in France, including the recent project with Equidia.