Over the last few days, CrossMediaPub has been proposing to set and manage the animation in golf club houses to make them more trendy and attractive. The objective of the new CrossMediaPub media sales house is to inform and entertain golfers, while promoting a few high-end advertisers. Over time, this new Digital Signage system is intended to be installed for free in all golf club houses in France.

CrossMediaPub has started deploying its 42'' flat screens in approximately fifteen club houses with content provided by CrossMediaPub. Thanks to built-in directional sound, viewers within the screen's reach can hear the soundtrack at an ideal volume while other visitors remain undisturbed. Each club can have the screen customized.

This new concept makes it possible to play a loop full of golf-specific content (golf news, tournaments results, coaches lessons, champions interviews, reports), sponsored local and national wheather and advertising; 25% of the loop is dedicated to the local golf communication (local news, promotions, upcoming events...). The golf content is provided by a few prestigious partners: journaldugolf.fr, golftechnic.com and golf-zone.com. Most of the programs, played in a loop, are renewed daily and, with the exception of internal communication, remotely piloted by CrossMediaPub.

According to Pierre-Olivier Gernigon, CrossMediaPub' CFO, the offer is twofold: « On one hand, we provide golf directors with a free means to dynamize their club and communicate locally, while, on the other hand, we eanble national and local advertisers to target a high-end audience and precisely measure their impact - in particular in the areas of luxury goods, automobile, tourism and golf equipement»

In partnership with Médiamétrie, the reference audience rating and media study company in France, and relying on the technology provided by Quividi, CrossMediaPub can deliver the number of people who looked at the screen, as well as their gender and attention time. A small webcam is integrated in the frame below the screen; no image is ever recorded and no uniquely identifiable data is ever computed, in accordance to the legislation on data protection.

At the end of each campaign, a report is provided to advertisers which includes a proof of placement for the clip as well as an audience report certified by Médiamétrie, which measures the clip's impact with great precision.

In the near future, advertisers will be able to opt to a "pay per view" billing scheme.in which thet be paying for the number of contacts that the ads will have garnered. This very innovative system will ease media planing and optimize the advertiser's budget.

The very first golf clubs to join CrossMediaPub's digital signage network are the following: Gloriette in Tours, Rueil-Malmaison (pilote site for the Formule Golf group), Lésigny-Réveillon, Saint-Germain-Lès-Corbeil, Verrières Le Buisson (Keytee group), Rambouillet (Keytee group), Buc (Keytee group), Gif-Chevry (Gaia Concept group), Greenparc (Saint-Pierre-du-Perray), Chevannes-Mennecy (Gaia Concept group), Béthune, Le Vert Parc à Illies, Lille-Métropole and Mâcon La Commanderie.

By late December 2008, about thirty golf clubs will have been equipped by CrossMediaPub to reach an estimate eighty clubs a year from now for a total of over 3 millions ABC+ and ABC++ contacts per year.

While still in a developing phase in France, digital signage is getting positive public reviews according to research carried out in 2007. According to KPMG, 89% of shoppers are in favor of digital signage in store. For advertisers, digital signage is also an opportunity, since 75% of visitors remember seeing the screens, against 44% for traditional POP material according to IPSOS. Yet another figure stresses the potential of that new media: POPAI estimates that sales increase by 24% when a promotional campaign runs on a digital signage network in store.

CrossMediaPub integrates its on-screen campaigns with complementary communication supports in golf clubs such as messages at the bottom of golf holes, flags, posters, practice balls and flavoured tees, etc.

About Quividi

Quividi is a privately held company created in July 2006 in Paris, France. Quividi's vision is to develop affordable and effective audience measurement solution for out-of-home media. Relying on proprietary image processing technology, Quividi offers outstanding software solutions that can be installed on a wide range of platforms and, most notably, on standard digital signage players. Quividi's software accurately measures and qualifies the audience of any communication support; real-time data allow the medium to adapt its content to the instantaneous audience profile. Quividi actively collaborates with all the actors involved in retail marketing, from brands to screen network operators, from integrators to media agencies and research companies; the common goal is to turn point-of-sale and out-of-home marketing into the next "big media".
www.quividi.com

About Médiamétrie

Médiamétrie is the French inter-professional company specialised in audiovisual and electronic media audience measurement and research. Its vocation is to deliver an audience and performance measurement of the audiovisual and electronic medias with a level of quality that makes it the unique, agreed-upon professional reference for all agents on the marketplace. Founded in 1985, Médiamétrie operates in France and worldwide on Television, Radio, Movie, Internet and New Medias. In 2007, Médiamétrie achieved a 55 million euros in turn over.
www.mediametrie.fr

CrossMediaPub Press Contact

M. Pier-Alain Genouille, Associate
6, rue Lionel Terray - 92500 Rueil-Malmaison - France
Phone: +33 (0)9 62 59 04 76
Cell: +33 (0)6 29 24 48 89
Email: genouillepa [at] crossmediapub [dot] com
Web: www.crossmediapub.com