Quividi’s software relies on face detection and face analysis, not on face recognition. In other words, while our algorithms can detect the presence of a person and can determine some broad characteristics such as gender and age, they cannot determine the identity of a person, either in absolute terms (i.e. by associating a face to an identity record) or in relative terms (i.e. by recognizing the recurring appearance of a face at different measuring points). All data is processed in real time and no visual or biometric information is stored in long-term memory or uploaded to the cloud.
Additionally, all the anonymous audience measurement data generated by our software is securely encrypted and securely uploaded to our servers; it is never sold or shared with third-party entities and only the legitimate owners have access to it.
Yes. Quividi’s products adhere to the most common privacy laws and regulations wolrdwide. Since we do not collect uniquely-identifiable metrics, our audience measurement figures are not considered “personal data” and therefore no special provisions should be made before installing Quividi’s products.
Although privacy regulations are constantly evolving in this day and age, Quividi has always been given authorization to operate in all countries where it consulted a local governmental Data Protection Agency. We are committed to consumer privacy and we endeavor to remain up-to-date with respect to the official legislation and the public opinion’s privacy concerns.
Quividi does not collect or record any image or video, it only collects the anonymous “metadata” that describes the size and the demographics of an audience. As soon as our video processing solution processes an image, the image is immediately ‘forgotten’ by the software.
Our software does not perform face recognition, so it does not have the ability to recognize an individual, either in absolute terms (full identity) or in terms of repeated exposures (e.g. recognizing that someone was at a sequence of different locations). The software can only determine if some anonymous individual is looking at a given interest point, for how long, and what are their basic demographic characteristics such as gender and age. While we strive to improve the range of attributes that we can use to qualify an audience, we will never produce uniquely identifiable data.
For each detected viewer, the information collected by our software includes:
- the estimated gender (male or female)
- an estimate of the age
- the total dwell time while in the field of view of the video sensor
- the total attention time (i.e. the time when a person’s face is turned towards the video sensor)
- the position and distance from the video sensor
In addition to the above data, which is collected for each individual viewer, Quividi produces an estimate of the total footfall in front of the video sensor.
When you equip your network with Quividi’s solution for audience measurement, only you have access to the collected data via a secure web-based interface where your encrypted audience and traffic data is turned into insightful graphs and tables. Of course, as a customer, you can also share your access with trusted third parties. Our back office support staff is authorized to access the central database for maintenance and troubleshooting reasons; all staff are all held to a strict non-disclosure agreement and a high privacy standard. We guarantee that the data is stored on secured and protected servers and never sold or shared to third parties.
The information about an audience’s interest level provided by Quividi allows marketers and advertisers to best respond to consumers’ preferences in a non-obtrusive fashion; consumers are no longer inundated with marketing material that bears little use or interest but “feel” the advertising landscape as more in tune with who they are.