Posts Tagged:

DPAA

Meet Quividi in NYC and Cannes this month

After joining the association, Quividi will be attending DPAA’s 2nd Quarterly meeting in NYC (June 16th). DPAA is a great forum to extend our knowledge of the industry and exchange on all key challenges that DOOH media are facing: audience measurement, standards, shift to programmatic, creativity, real-time context integration… Quividi […]

AUA: CPM in Disguise

DPAA’s (formerly OVAB) guidelines remain as actual today as when they were released two years ago. In particular, the concept of AUA (Average Unit of Audience) remains the most comprehensive attempt to put forth a “new” currency for digital signage screens. Yet, adoption of the AUA as an indicator of […]

Quividi’s Audience Reports follow OVAB’s (DP-AA’s) Guidelines

Quividi announces that its core metrics are consistent with the audience metrics guidelines proposed by OVAB (the association has been renamed DP-AA since then). With no need to upgrade their configuration, Quividi’s customers can divulge their audience data according to these guidelines which represent an acclaimed step towards harmonization of […]