When releasing a new major software upgrade, publishers generally move up the major version number to the next available integer (eg Microsoft moving from Windows 10 to Windows 11). At … Read more
Quividi, the pioneer and World’s #1 audience & campaign intelligence platform for DOOH & Retail Media, has integrated Plumerai’s people detection AI into its latest Anonymous Video Analytics (AVA) solution. … Read more
LUMO Digital Outdoor has continued its investment in OOH audience measurement with the announcement of its latest partnership with global outdoor analytics platform Quividi, which will take reporting accountability to … Read more
Quividi, the pioneer and World #1 audience & campaign intelligence platform for Digital Signage, announces the launch of a Data Academy, an online portal featuring a series of user stories, … Read more
Clear Channel Singapore’s programmatic service, OutSmart Pro, launched in 2020, using quarterly audience data. Today, OutSmart Pro is referencing the past week’s data, making it the closest ever to real-time … Read more
Starlite Media, the leading at-store and retail center network across the USA, has selected Quividi, the world’s leading audience & campaign intelligence company for DOOH & Digital Signage, to provide … Read more
Mobile bidstream data is a popular solution for estimating audience in DOOH. However, due to its limitations, it is only available as a server-side data source which makes it incompatible with online programmatic requirements.
While the online programmatic world is based on standards that require a live client-side data protocol, out-of-home has historically been based on historic averages and server-side audience. Quividi adapts to both, which makes it compatible with DOOH-oriented programmatic as well as its online programmatic counterparts.
We explore mobile measurement for OOH and compare it with Quividi’s model and methodology.
We illustrate a way of comparing audience measurement providers and methods in a cross-platform (online and offline) way.
Quividi is the pioneer and World’s #1 in AI & Computer Vision based platforms providing real-time audience measurement & shopper engagement for Digital Out-of-home (DOOH) & Retail.
DOOH and Retail Media publishers leverage Quividi’s first-party, real-time audience impressions to trade their inventory using traditional and programmatic (pDOOH) channels. Retailers and Brands use Quividi’s high-fidelity footfall and engagement analytics to optimize conversion at key touch-points along the physical shopper journey.
Quividi’s platforms are Data Protection by design and support large-scale deployments, analyzing billions of anonymous shoppers monthly across tens of thousands of screens and points of purchase (POP).
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