Why VidiCube for Communication Agencies?

25 July 2012

VidiCube: The turnkey measurement device that assesses the impact of your campaigns

 

VidiCube is an all-in-one audience and traffic measurement device designed to fit a wide range of missions: measuring attention and dwell time of passers by, counting and analyzing traffic patterns, qualifying visitors by gender and age, counting audiences of any point of interest or media.Coming as a diminutive, mobile device equipped with a discrete long range video sensor, it embeds top of the art video analytics algorithms which detect, track and qualify viewers, while fully respecting their privacy.The rich set of metrics are delivered in a private online dashboard which can be easily customized.Data can also be exported and mixed with 3rd party data such as sales data, for insightful performance indicators, or delivered upon request in branded reports.

Benefits for Communication Agencies

  • Requiring no IT integration or technical expertise, VidiCubes can be deployed in short delays.
  • Real time online reporting delivers early trends to help fine-tune your message and prepare insightful reports to your customer.
  • VidiCubes can be acquired to be used across a wide range of situations and customers or licensed for a punctual campaign.
  • The Quividi solution also empowers fun, buzz-generating campaigns making use of the real-time demographic analysis of your audience.

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“The quality and depth of the reporting enables us to continually maximise the effectiveness of our content.”
Sarah Merrigan, Client Services Manager – Realisation

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