Why VidiCube for POP Manufacturers?

25 July 2012

VidiCube: The turnkey measurement device that helps you prove your displays’ impact

VidiCube is an all-in-one audience and traffic measurement device designed to fit a wide range of missions: measuring attention and dwell time of passers by, counting and analyzing traffic patterns, qualifying visitors by gender and age, counting audiences of any point of interest or media.Coming as a diminutive, mobile device equipped with a discrete long range video sensor, it embeds top of the art video analytics algorithms which detect, track and qualify viewers, while fully respecting their privacy.The rich set of metrics are delivered in a private online dashboard which can be easily customized.Data can also be exported and mixed with 3rd party data such as sales data, for insightful performance indicators, or delivered upon request in branded reports.

Benefits for POP Manufacturers

  • Take advantage of the VidiCube small size and autonomy to equip a sample of your materials, Digital media in-store, POS Displays and visual merchandising. No IT integration needed.
  • VidiCube gives you hard facts to pick up the best placement and design for your products.
  • Deliver insightful reports and charts to your customers to help them understand the impact of their in-store communication and help them compute its ROI.
  • Already adopted by top FMCG brands such as Coca Cola, P&G and Heineken for their POP materials.

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“Quividi has enabled us to understand our clients’ customer behavior like never before.”
Craig McKay, Account Director – CPM Australia

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