Two decades of vision, and a few blind spots.

What twenty years of real-world deployment taught us about measurement, monetisation and responsibility in retail media, told through the networks that built it with us, and what it takes to keep learning when reality refuses to follow the script.

1. Some words from Olivier02
2. Part 1 · What twenty years in the field taught us04
3. Part 2 · What it takes to scale retail media34
4. Part 3 · Where Quividi is going41
5. Closing · Looking back, looking forward48