Whitepaper: Quividi, Vibenomics and Placer.ai Propose Unified Approach For In-Store Retail Media Audience Measurement

We are excited to share the latest whitepaper on in-store retail media audience measurement produced by industry leaders Vibenomics, Placer.ai, and Quividi: "In-Store Impressions Unlocked: To the Roof, Under the Roof, In the Zone".

In-store retail media represents a tremendous opportunity for brands to engage with the 96% of consumers who shop in-store. However, current methods for understanding in-store retail media audiences are often fragmented, hindering brands' efforts to gain accurate insights and execute dynamic omnichannel campaigns.

In this whitepaper, Vibenomics, Placer.ai, and Quividi delve into the intricacies of navigating in-store audience measurement. We present a comprehensive solution that enables advertisers and retailers to access accurate, reliable, and granular impressions.

Discover how to enhance your in-store retail media strategy by accessing the full whitepaper here.