Bringing convenience retail media into the data-driven era.

By 2012, Amscreen was operating one of Europe's largest convenience-store retail media networks, spanning thousands of screens embedded in everyday, high-frequency retail environments.

While footfall was undeniable, advertisers remained cautious. Buying decisions were still anchored in assumptions about traffic rather than verified exposure, limiting both confidence and pricing power.

By embedding audience measurement directly into its retail environments, Amscreen shifted the conversation. Quividi's audience measurement, branded 'Optimeyes' by Amscreen, was integrated across the network, giving advertisers visibility into who was actually present in front of the screen, and when.

Advertisers could move away from assumed footfall and begin buying against real audiences. This change did more than improve reporting: it repositioned convenience retail media as an accountable channel capable of supporting more sophisticated planning, segmentation and pricing strategies.

This credibility became a differentiator. Amscreen launched 'Assured Audience Advertising', letting advertisers pay only for a targeted demographic group, with a guarantee of reach.