The first Asian market to support near-real-time programmatic DOOH.

In 2020, Clear Channel Singapore equipped its digital bus shelter network with Quividi's audience measurement technology, bringing verified impression data into one of Asia's most heavily trafficked transit environments.

While that initial deployment established credibility, the next ambition was to align Singaporean DOOH with the speed and recency expected in modern programmatic buying.

In 2022, the network enhanced its programmatic offering by making that audience data available on a near-real-time basis.

By feeding seven-day rolling impression updates into programmatic platforms across more than 250 shelters, Clear Channel aligned physical inventory with the speed and recency expected in digital buying.

This made Singapore the first market in Asia to support near-real-time programmatic DOOH.

The network moved from quarterly to 7-day audience data, with IAB-compliant impression multipliers uploaded daily to its programmatic partners, Vistar Media and Hivestack.