Contextualised in-store communication, connected to sales data.

Grocery is the most repetitive retail environment there is: the same shoppers, the same aisles, week after week. Screens in that setting either earn attention or become wallpaper.

Quividi measured who was in front of the screens placed at store entrances and in the fresh and deli areas, and how they engaged with each piece of content. Delhaize used those insights to play the messages that resonate best with its shoppers, at any given time.

By connecting Quividi's audience data to its sales data, Delhaize Serbia could see which promotions were most effective at increasing average basket size, and optimise its content strategy for return on investment.