A Croatian DOOH network built on accountability from day one.
Context
In Croatia, the DOOH market was still young when Go2Digital began building its network. There was an opportunity not just to deploy screens, but to set the standard for how the market would measure and report on them.
Deployment
Go2Digital made trusted measurement a foundational pillar as it built its network. Screens deployed across shopping malls, city centres, and smart-city kiosks were accompanied by transparent reporting from day one, powered by Quividi.
What changed
As a result, campaigns were evaluated on observed reach and engagement rather than simple presence, helping establish a national benchmark for accountability in a young DOOH market.
Go2Digital pioneered Quividi's Audience Measurement Platform in Croatia, across 378 screens and smart-city kiosks in 35 cities and 28 malls.
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