Proven campaign results inside a temple of luxury retail.

Luxury brands buying space inside a landmark department store expect to know what their campaigns achieve.

Quividi VidiCubes measure visual traffic and attention at the large screens and videowalls placed at the top of the escalators on each floor, giving advertisers a reading of campaign impact and Harrods a per-floor visitor estimate.

Campaign reporting became evidence. Harrods can offer detailed audience data to its key brand partners, making the in-store marketing it develops for them more targeted and efficient.

Premium environments need proof most, not least.