Making the independent high street measurable inventory.

DOOH has concentrated where the audiences are easiest to count: street furniture, transit, large retail destinations. The independent high street, one of the UK's most valuable advertising environments, remained largely under-measured.

The High Street Media Company set out to build a dedicated high-street network from coffee shops, barbers, dry cleaners and quick-service venues. Connecting that inventory to the wider DOOH ecosystem only works if the audience data behind it is trusted.

Quividi's audience measurement platform was deployed across the network of street-facing screens, providing impression measurement and audience insight for inventory traded through both direct sales and programmatic DOOH. The first Quividi-powered screens are live, with further locations rolling out across the UK.

Independent shop windows became precision-targeted, accountable media: buyers can serve the right creative to the right segment in the right location, then measure the result down to the impression.

Host retailers gained something too. Each keeps a share of airtime and earns monthly revenue, and audience insight tells them who passes the store and when, so their own promotions can be built around the traffic they actually have.

The high street was never short of audiences. It was short of a way to count them.