A data-centric retail media ecosystem built store by store.

Jumbo is the flagship supermarket brand of Cencosud, and it set out to do something the Latin American market had not yet seen at this scale: treat the whole store as a measurable media environment rather than a place where screens happen to hang.

Doing that credibly means more than installing displays. Advertisers buying in-store need to know who was reached, in which zone, and how they engaged, or the inventory gets sold as decoration.

Enmedio, Colombia's leading digital signage integrator and a long-standing Quividi partner, designed and implemented the network across the zones that matter to a shopper's route: entrances, main aisles, refrigeration, personal care, and storefront façades. The mix spans large-format indoor and outdoor LED alongside strategically placed LCD screens.

Quividi's audience measurement platform runs across that network, giving Jumbo real-time first-party audience data: high-definition impressions, demographic breakdowns, engagement metrics, and programmatic-ready impression multipliers.

Jumbo can hand advertisers detailed, trusted campaign reports, and support a full range of monetisation models rather than one: traditional spot-based direct sales, data-informed CPM, guaranteed impressions, and cost-per-view, transacted directly or programmatically.

The same data drives planning, aligning playout with the audience segments and engagement goals an advertiser is chasing across a campaign's life. All of it anonymous, and granular enough to feed performance modelling, attribution and audience-segment enrichment.

Media, data and shopper experience connected into one infrastructure, and a regional benchmark for what in-store retail media can be.