Bringing urgency into public space.

For the Malaria Must Die initiative, the challenge was to draw attention to the ongoing global fight against malaria through public-space media.

Interactive DOOH and augmented reality experiences were used to draw attention to the ongoing global fight against malaria.

Quividi's technology helped capture engagement dynamics across locations, enabling the campaign to understand how people interacted with the experience in different contexts.

The activation contributed to a broader movement that helped mobilise significant international funding commitments.

It showed how immersive storytelling and evidence-based engagement can reinforce advocacy at a global level turning attention itself into a contribution to a cause.