Building DOOH credibility through granular reporting.

In the MENA region, markets such as Lebanon, Jordan and later parts of North Africa were experiencing growth in digital out-of-home inventory, but campaign measurement largely relied on declarations and high-level estimates.

For these markets to mature commercially, advertisers needed something they had never been shown: what real audience exposure actually looked like, screen by screen.

Pikasso introduced granular, screen-level audience reporting through Quividi as a way to build confidence in markets that had never seen this level of transparency.

Advertisers could now understand how campaigns were actually served to real audiences how many people had an opportunity to see each placement creating a basis for learning, dialogue, and long-term trust.

Transparency changed expectations. Buying conversations moved from declared figures to observed audiences, helping establish more credible commercial foundations across the region.

This model was later replicated by Pikasso as it expanded into new geographies.