Latin America · Brazil · 2021–present
RZK
Verified audience measurement in Brazilian transit DOOH.
PULL STAT · 01
Transit
DOOH focus
PULL STAT · 02
Observed
Presence vs assumed reach
PULL STAT · 03
Data-driven
Trading model
PULL STAT · 04
CONTEXT
Context
In Brazil, RZK entered a landscape long shaped by static formats and self-declared audience figures.
DEPLOYMENT
Deployment
By introducing verified audience measurement into transit-based digital inventory through Quividi, RZK enabled advertisers to experience DOOH through a new lens one grounded in observed presence rather than assumed reach.
WHAT CHANGED
What changed
This shift supported clearer valuation, more confident buying, and a broader move toward data-driven trading.
RELATED STORIES
Three stories that share DNA.
Want one of these to be yours?
Bring us your network. We’ll show you the data.
Thirty minutes with a Quividi solutions architect, your fleet topology, a sandbox you can poke at.