Building one of Asia's first large-scale retail media networks.

In 2010, 7-Eleven Taiwan was already operating one of the most extensive in-store screen networks in Asia, with more than 6,000 screens deployed nationwide.

To monetise this inventory credibly and attract national advertisers, the network needed a scalable way to measure real audiences and move beyond assumed footfall metrics.

Quividi's audience measurement platform was deployed at scale across the 7-Eleven Taiwan network, providing continuous insight into verified impressions, dwell time, and audience engagement within store environments.

For the first time, 7-Eleven Taiwan was able to sell advertising based on Verified Impressions and soon after introduced a Cost-Per-View (CPV) model, charging advertisers for proven audience exposure and engagement.

This shift unlocked demand from non-endemic, national brands that had not previously considered convenience retail media. CPV did not replace traditional buying; it coexisted with it, showing what becomes possible when attention is measured with the same discipline as reach.