Among the world's first DOOH networks to enable programmatic with real-time audience data.

In 2017, in Australia and New Zealand, VMO operated retail and place-based screen networks and set out to make them tradable through the same automated platforms as online media.

VMO was among the first DOOH networks globally to enable a programmatic trading model powered by real-time audience measurement.

By equipping its retail and place-based screen networks with Quividi's live audience data, VMO created the conditions for physical inventory to be bought and sold through the same automated platforms used for online media.

Physical DOOH inventory could now be bought and sold through the same automated platforms used for online media, bringing physical media into the tempo of digital buying.