When attention becomes an act of solidarity.

In partnership with Ocean Outdoor and WCRS, Women's Aid set out to create a powerful DOOH experience addressing domestic violence one that would use the medium itself, not just its placement, to make people stop and engage.

As people looked toward the screen, the image of an injured woman gradually healed a metaphor for the idea that collective attention and action can help break cycles of abuse.

Quividi's attention signals powered this interaction, allowing the screen to respond to the presence of passers-by in real time. The more people looked, the more visible the transformation.

The campaign received international recognition, including two Cannes Lions Gold awards, reached 327M people, and became a widely cited example of how responsive media can support social awareness.

It also helped redefine what attention measurement could be used for: not just optimisation, but emotional connection. Attention itself became the creative mechanism, turning a public-space message into a participatory moment.