About Quividi
History
Quividi is a privately-held audience measurement company created in July 2006 in Paris, France, by computer vision and marketing specialists.
In just three years Quividi has become the most deployed measurement solution in the Digital Signage market, with customers in over 20 countries.
In March 2009, Media6, Europe’s leading manufacturer of POP material, entered Quividi's capital. The strategic investment aligns with Quividi’s goal to extend its measurement capabilities to all forms of out-of-home media supports. Media6 complements Quividi's development plan with a in-depth knowledge of outdoor communication strategies and extraordinarily well-tested communication channels.
Vision
Quividi's vision is to develop affordable and effective measurement solutions so that the widespread availability of audience data will render point-of-sale and out-of-home marketing strategies as accurate and accountable as their Internet counterparts.
Relying on proprietary image processing technology, Quividi offers an outstanding software solution that can be installed on a wide range of platforms and, most notably, on standard digital signage players. Integration with existing hardware is a key factor for affordability. Quividi's software accurately measures and qualifies the audience of any communication support; real-time data allow the medium to adapt its content to the audience profile.
Technology
Quividi’s technology has been developed entirely in-house, with the goal of minimizing CPU requirements and allowing the use of even low-cost hardware components. Combining state-of-the-art algorithms in pattern recognition, movement estimation and feature analysis, VidiReports is a face detection solution that estimates with a great accuracy the exposure of human faces to a point of interest.
VidiCenter, Quividi’s back-office platform, is VidiReports' companion solution for data analysis and storage. Offered as a secure web-based service, VidiCenter is a complete industrial solution for the out of home audience measurement needs. Vidicenter has been designed to safely handle to large volumes of incoming data and simultaneous connections and can integrate third party data such as media playlists.
Quividi's solution and its applications are patent pending.
Awards
Quividi has been selected for various prizes and distinctions:
- 2006: one of the laureates of the 2006 French Research Minister's start-up Contest
- 2007: nominated as one of the 100 best start-ups in France in 2007 (in L’Usine Nouvelle); awarded the Best Innovation Prize in retail equipment by French retail magazine LSA
- 2008: Finalist in the Tremplin Senat start-up contest; featured in a report on societal impacts of smart advertising in the New York Times.
- 2009: Speaker at the Digital Signage Expo in Las Vegas ; featured in Intel’s VP keynote speech at the Intel Developer Forum
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