VidiCube

The turnkey appliance for measuring out-of-home communication

Overview

VidiCube is a small turnkey audience and traffic measurement solution which combines the best of Quividi’s technology and services into one package.

Just drop the VidiCube’s sensor near a point of interest (display, screen, poster, end cap, window, etc.) or above a traffic zone and start collecting results in a private online dashboard, with no technical skills required.

With VidiCube you’ll quickly learn how many persons pass by your communication, watch it, and for how long. You’ll identify differences amongst gender and age groups, detect time trends, calculate your ROI and optimize the impact of your communication.

Industries benefiting from VidiCube include:

  • Retailers and FMCG brands ;
  • In store marketing suppliers: services companies, POP manufacturers, Digital signage operators ;
  • Media and Retail research companies ;
  • Exhibition material rental companies.

Technical Specifications

Appliance
  • Dimensions: 125mm(W) x 125mm(D) x 36mm(H)
  • Weight: ~0.8kg
  • Power: 110-220V, 60W power adaptor supplied
  • Temperature: 0° to 45°C.
    Avoid areas with no air circulation
  • MTBF: 30.000 hours
  • Attachment system: VESA 100mm
  • Data uploads: via Wifi, Ethernet or USB keys
Video sensor
  • Dimensions: 80mm(W) x 20mm(D) x 30mm(H)
  • USB cable length : 1700mm (possibility to use active extenders up to 25 meters)
  • Horizontal field of view: 65°
  • Face Detection Distance: up to 9 meters
  • Ceiling height for VidiGates mode: 2.5 – 10 meters
Accuracy
  • Viewer Counts: ~95%
  • Footfall passages (VidiGates mode): ~95%
  • Gender Classification: ~85%
  • Age Group Classification: ~75%

Key points

  • Easy remote configuration and maintenance: just turn on VidiCube and take control of it from any other machine (PC, Mac, tablet, smartphone...) connected to the same network.
  • Flexible data collection: data is uploaded into your online dashboard through Wifi, Ethernet or a USB key; permanent Internet connection is not required.
  • Dual mode use : audience measurement or traffic counting with the same unit
  • No-hassle licensing: use the VidiCube on as many locations as wanted
  • Privacy: no images are recorded and no uniquely identifiable data are extracted
  • Security: all data are encrypted; strong password keys prevent outside intrusion on the machine.
  • Industrial grade hardware, designed to operate 24/7

 

Key features

Hardware
- 1 industrial PC Yes
- 1 rectangular USB video sensor Yes
Software
- Software license duration Indefinite
- Remote config. & maintenance Yes
- VidiReports mode (audience):
   * Nb of viewers Yes
   * Demographics (gender & age) Yes
   * Attention and dwell times Yes
   * Opportunities to See Yes
- VidiGates mode (footfall) Yes
Online Data consultation
- Data hosting and access license duration 1 year (renewable)
- Dashboard & charts customization Yes
- Nb of viewer and admin accounts 1 / 1
- Nb of dashboard Unlimited
- Nb of charts & tables in dashboard Unlimited
- CSV export Yes