VidiReports
The Automated Audience Measurement Product For Out Of Home Media
Overview
VidiReports is an extraordinary breakthrough in audience measurement.
VidiReports software automatically provides instantaneous and continuous audience data for immediate use and for consolidation by VidiCenter, Quividi's datamining service. To digital signage network operators and content providers VidiReports offers an audience measurement solution which is affordable and extremely easy to deploy.
VidiReports is based on innovative image analysis techniques and uses a standard webcam in the vicinity of the measured media pointing at the intended audience. VidiReports analyzes the stream of images provided by the camera and estimates the number of people passing in front of the media, counts how many people are actually looking at the media and provides their dwell time, attention time and demographics.
VidiReports is an All-in-one software dedicated to Audience Mesurement, Message Targeting (formerly known as VidiSpot), and Touchless Interactivity (formerly known as VidiAct) applications.
Keypoints
- Instantaneous, continuous audience data with multiple metrics such as Opportunity to See, real viewer count, dwell and attention time, demographics
- Quick and easy to deploy
- Affordable
- No extra or specialized hardware: VidiReports can be installed on most existing digital signage players or on a small form-factor PC
- No costly cameras: VidiReports can use most standard webcams or IP cameras available on the market (Quividi recommends Logitech's Quickcam Fusion Refresh, Quickcam Pro 9000 and Quickcam Pro for Notebooks.)
- Easy IT integration: audience data are available in real time to third-party applications
- Privacy: no images are ever recorded and no uniquely identifiable data are extracted
- Security: all data are encrypted
- Enhanced reporting to VidiCenter (upload history, input and processing status)
What's New in VidiReports 2.0
- Opportunity To See (OTS): a new metric without additional hardware or CPU requirements
- An embedded web server for easy monitoring and setup: securely check your configuration, download logs and visualize live snapshots
- New optimised algorithms ("fast scan") and new SSE/MMX routines reduce CPU load by up to 50%
- An enhanced status reporting module, relaying activity data, alarms and critical conditions to VidiCenter
VidiReports Key Metrics
"Viewer count" is the number of people that have actually looked at the media. The term of "number of impressions" is also used in printed media or audience in broadcat media.
"Opportunity to See" (OTS) is a standard marketing metric which quantifies the number of potential viewers for an advertisement. OTS is related to actual impressions by a conversion factor which globally captures the effectiveness of a messaging strategy. In digital signage, OTS is represented by the aggregate footfall in front of a given screen. Now, with OTS, you can estimate your conversion factor as well at no extra cost.
RSS