VidiReports is an extraordinary breakthrough in audience measurement.
VidiReports software automatically provides instantaneous and continuous audience data for immediate use and for consolidation by VidiCenter, Quividi's datamining service. To digital signage network operators and content providers VidiReports offers an audience measurement solution which is affordable and extremely easy to deploy.
VidiReports is based on innovative image analysis techniques and uses a standard webcam in the vicinity of the measured media pointing at the intended audience. VidiReports analyzes the stream of images provided by the camera and estimates the number of people passing in front of the media, counts how many people are actually looking at the media and provides their dwell time, attention time and demographics.
VidiReports is an All-in-one software dedicated to Audience Mesurement, Message Targeting (formerly known as VidiSpot), and Touchless Interactivity (formerly known as VidiAct) applications.
"Viewer count" is the number of people that have actually looked at the media. The term of "number of impressions" is also used in printed media or audience in broadcat media.
"Opportunity to See" (OTS) is a standard marketing metric which quantifies the number of potential viewers for an advertisement. OTS is related to actual impressions by a conversion factor which globally captures the effectiveness of a messaging strategy. In digital signage, OTS is represented by the aggregate footfall in front of a given screen. Now, with OTS, you can estimate your conversion factor as well at no extra cost.