Overview

VidiReports is an extraordinary breakthrough in audience measurement. VidiReports software automatically provides instantaneous and continuous audience data for immediate use and for consolidation by VidiCenter, Quividi's datamining service. To digital signage network operators and content providers VidiReports offers an audience measurement solution which is affordable and extremely easy to deploy.

VidiReports is based on innovative image analysis techniques and uses a standard video sensor in the vicinity of the measured media, pointing at the intended audience. VidiReports analyzes the stream of images to:

• detect the presence of human faces;
• track those faces while they remain in the field of vision, even if they are turned away;
• classify those faces in anonymous demographic classes.

VidiReports Key Metrics

• "Viewer count": the number of people that have actually looked at the media.
• "Opportunity To See" (OTS): the number of potential viewers for a media. In digital signage, OTS equates the aggregate footfall in front of a given screen.
• "Conversion ratio": the viewer count divided by OTS, which globally captures the effectiveness of a media.
• "Dwell time": the duration between the first detection and the escape from the scenery.
• "Attention time": the part of dwell time during which the viewer actually looked at the media.
• "Gender": male or female.
• "Age group": child, young adult, adult or senior.
• "Distance": the last measured distance from the camera.