How URW Used Quividi’s Real-Time Content Triggering to Increase Attention Time and Sales for Aldo and Pandora

URW and Quividi partnered with Aldo and Pandora to prove that audience-triggered ads on the URW Network drive higher attention time and in-store sales.

Westfield digital screen in a URW shopping centre, United States

Background

Unibail-Rodamco-Westfield (URW) is the world’s premium developer and operator of flagship shopping destinations, with over 1.2 billion annual visits across the globe. In the U.S., the URW Network is the largest digital out-of-home network to boast state-of-the-art screens equipped with Quividi’s audience measurement.

Aldo ad on a URW Network screen next to the Aldo store — Aldo creative on the URW Network, a few steps from the store.

Objectives

In October 2018, URW and Quividi set out to prove that delivering targeted ads on the URW Network, using Quividi’s real-time content triggering, drives higher ad attention time and increases conversion, with an impact on in-store sales.

To demonstrate this, URW and Quividi partnered with two legacy tenants: Aldo, the Canadian shoes and accessories retailer with nearly 3,000 stores worldwide, and Pandora, the Danish premium jewellery brand with more than 7,800 points of sale.

Pandora ad on a URW Network screen in a US mall — Pandora creative triggered on the URW Network.

Get the full case study

Download the full case study to see how URW used Quividi’s real-time content triggering to increase Aldo’s and Pandora’s ad attention time and retail sales.

Download the case study

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