Quividi for Broadsign.
VidiReports connects to Broadsign Control, the CMS, and its audience data flows to Place Exchange, the SSP that now powers Broadsign’s programmatic sales. Media owners can measure, optimise, trigger and trade data-driven campaigns in the tools they already use, with privacy built in.
Quividi data, inside Broadsign.
Audience per content
Content data is imported automatically from each Broadsign player by VidiReports. VidiCenter then reports impressions, attention and demographics for every creative, at a high level of granularity.
Viewers in proof of play
The number of viewers per content appears in Broadsign proof-of-play reports, broken down by demographic group.
Impression multipliers for pDOOH
Quividi’s Average Unit of Audience lets you sell your Broadsign inventory programmatically through Place Exchange, with measured impression multipliers.
Audience-triggered content
Broadsign can switch content in real time based on the age group and gender of the audience in front of the screen. HTML5 experiences using the VidiReports Real-Time API run within Broadsign, as a takeover or as one item in a playlist.
“Quividi’s integration allows Broadsign customers to instantly display relevant ads for the intended audience. For our programmatic customers, the integration offers the intelligence required to bid programmatically with real-time impression data.”
Measure your screens. Then sell the audience.
Tell us about your network and we will show you Quividi data working inside Broadsign.